About Us

Every Cast Counts

Blako (pronounced Blay-co) is an Australian tackle brand built on the belief that every moment on the water matters. We’re proudly based in Australia, a country blessed with some of the best fishing in the world, incredibly diverse fisheries, and one of the longest coastlines on the planet. This is where we design, test, and refine everything we make.

At Blako, Every Cast Counts isn’t just a slogan. It’s the way we design, build and price every piece of tackle. When you’re on the water, every cast is a chance to learn, to connect, to catch, and to escape. That’s why your gear has to be the best it can be, reliable, sharp, balanced, and built to perform when it matters most.

We design tackle for every style of angler, from the very lightest finesse work to the heaviest, hard-hitting applications. No matter what you chase or how you fish, our products are created with intention and tested in the environments they’re made for.

While we operate primarily online, we’re also partnering with select leading retailers across Australia. just because we’re designing gear for Australia doesn’t mean the rest of the world should miss out, We ship worldwide with fast and affordable shipping.

Blako exists to give every angler better value without ever sacrificing performance. Your time on the water matters, and we build gear that respects that, offering more options, more ideas, and more choice for every style of angler.