About Us

Every Cast Counts

Blako (Blay-co) was born in late 2024, but the idea has been decades in the making. With over 35 years of fishing experience across Australia, we’ve lived the journey from a time before the internet and social media, when tackle shops carried only a handful of options, fishing magazines were our guides, and lures were handmade from whatever we could get our hands on.

That history shapes us. Blako isn’t just another fishing brand chasing trends, it’s a return to creativity, passion, simplicity and innovation built on real time on the water. We’re anglers first, product designers second. Every lure, every jighead, every line we create has one purpose: to help you catch more fish and enjoy every moment on the water.

We’re just getting started, but one thing won’t change, if we wouldn’t fish it ourselves, we won’t put the Blako name on it.