About Us

Blako (pronounced blay-co) is an Australian fishing brand born to be creative, adventurous, and unafraid of doing things differently. Our mission — design tackle that stands out and makes fishing more exciting.

We don’t follow the safe path. We push forward with fresh ideas, bold designs, and gear built from the ground up for Australian waters and species.

Blako makes your time on the water more rewarding, memorable, and fun. This is fishing our way — and we’re only getting started.

Our Commitment to Quality
Quality isn’t a slogan — it’s the foundation of Blako. We use only high-grade materials, premium components, and precise manufacturing methods. From ultra-sharp hooks on our jigheads to durable, stretchy TPE on our soft lures, every detail matters.
We don’t believe in “good enough.” If it’s not something we’d trust on our own rods, it doesn’t wear the Blako name.

Making Our Own Path
We experiment. We innovate. We listen to anglers who push their gear to the limit. If there’s a better way to build it, we’ll find it — even if it means breaking the mould.
For us, fishing isn’t just a pastime, it’s a craft. And we’re here to keep raising the bar.

Value Without Compromise
Premium fishing tackle shouldn’t demand a premium price tag. By working directly with trusted manufacturing partners, we deliver high-end performance at a price that makes sense.
That means more anglers can fish with confidence, knowing their gear won’t hold them back — or drain their wallet.

Our Community
Blako isn’t just about products — it’s about people. We’re building a community of anglers who share a passion for the water, the thrill of the catch, and the stories that come with it.
From local fishing groups to online connections, we share knowledge, celebrate wins, and support each other’s adventures. Every customer, tester, and supporter is part of the Blako story, helping shape the future of Australian fishing.
This isn’t a one-way street. We listen, we collaborate, and we grow together. When you fish with Blako, you’re not just buying tackle — you’re joining a crew as invested in your success as you are.

Looking Ahead
We’re just getting started. Every new lure, line, or tool we release is another step toward our goal: becoming the go-to name in Australian fishing tackle — known for innovation, quality, and creativity.
Whether you’re chasing your first bream or your personal-best flathead, we’re here to give you the tools to make it happen.